DeLaBaie Skincare is a premium French skincare brand specialising in formulations derived from Arctic berries, partnered with us to create a sophisticated WooCommerce platform that would elevate their digital presence and expand their market reach beyond France.
Client Background
Founded in Marseille, Delabaie has developed a unique skincare range harnessing the potent antioxidant properties of berries grown in the extreme conditions of the Arctic tundra. Their product lines serve men, women, children, and include unisex offerings, each distinguished by colour-coded packaging that needed to be reflected in their digital experience.
Our Approach
We developed a custom WooCommerce solution that balanced French elegance with Nordic inspiration:
- Bespoke theme development featuring colour transitions mirroring their product ranges
- Multi-language functionality prioritising French and English, with expandable framework
- Advanced product filtering by skin concern, berry type, and user category
- Custom ingredient glossary explaining the unique benefits of Arctic botanicals
- Sophisticated subscription model for their recurring skincare regimens
Key Features
The implementation centred around a striking product showcase using the distinctive colour-coding system (cool blues for men’s products, warm pinks for women’s, gentle greens for children’s, and neutral tones for unisex), creating an intuitive visual navigation system.
Technical Highlights
Behind the scenes, we implemented:
- Euro-compliant VAT handling with Brexit adjustments for UK customers
- Integration with La Poste and Colissimo shipping APIs
- Custom temperature monitoring for summer shipments of temperature-sensitive formulations
- Mobile-optimised checkout optimised for both iOS and Android devices
- Sustainable packaging calculator showing environmental impact saved
Business Impact
The results demonstrated significant improvements across all metrics:
- 68% increase in international orders within four months
- Average order value increased by 23% through effective product bundling
- Cart abandonment rate reduced from 72% to 41%
- Subscription service adoption by 37% of repeat customers
- 52% of traffic now coming from outside France
Client Success
The new platform has transformed Delabaie from a primarily French brand to a truly international skincare player, while the colour-coded user experience has significantly improved navigation and product discovery – reinforcing their commitment to providing specialised skincare solutions for every family member.